2024 Ford F-150 Price: What You Need to Know

The 2024 Ford F-150 is making waves in the automotive world, and not just because of its impressive features and capabilities. Ford has revealed significant price increases for this iconic pickup truck, and here’s everything you need to know about the pricing of the 2024 F-150 lineup.

Entry-Level XL Trim Price Increase

For those eyeing the entry-level XL trim of the 2024 F-150, be prepared for a notable price increase. The new starting price for this base model is $38,565, which represents a substantial jump of $2,735 compared to the outgoing model. This shift brings the F-150’s base price closer to the $40,000 mark than ever before.

Price Range Extends to Top Trims

The pricing range for the 2024 Ford F-150 doesn’t stop at the entry-level. In fact, it extends all the way up to more than $84,000 for the top-trim Platinum Plus model. This expansive pricing spectrum means that there’s an F-150 configuration to suit various budgets and preferences.

Comparative Pricing with Other Full-Size Pickups

When compared to its competitors in the full-size pickup truck segment, the 2024 F-150’s pricing stands out. For instance, the base 2024 Chevy Silverado WT starts at $37,445, though this figure includes a discount of $1,350 on Chevrolet’s website at the time of writing. Prior to any discounts, the Silverado’s starting price is $38,795. As another point of comparison, the older Ram 1500 Classic Tradesman can be acquired for $32,730, offering an alternative for those seeking a more budget-friendly option.

New Engine Options and Features

The 2024 F-150 introduces some changes and enhancements that partially justify the price increase. Notably, the 3.3-liter turbocharged V6 has been phased out in favor of the 2.7-liter Ecoboost engine, also found in the Bronco. However, it’s important to note that the Ecoboost engine has had some concerns regarding its reliability.

The 400-horsepower, 5.0-liter V8 remains available as an option.

Modular Bumper and Advanced Tech

Ford has also introduced an optional new modular bumper for the Tremor and Raptor models. This bumper is designed to accommodate either a factory-accessory light bar or a dealer-installed Ford Performance winch kit with a Warn 12,000-pound winch. The bumper is equipped with additional cameras and sensors to account for the presence of the light bar or winch, which may obstruct the normal front-facing equipment.

The 2024 Ford F-150 comes with a refreshed design, a more potent base engine, the innovative Pro Access Tailgate, and upgraded tech features. These enhancements contribute to the overall value proposition of the F-150, despite the price increase.

Trim Lineup Changes

It’s also worth noting that the 2024 F-150 lineup includes some changes in the trim offerings. The Limited trim from 2023 has been replaced with a Platinum Plus trim, offering a new level of luxury. Additionally, a STX trim has been introduced for 2024, filling the gap between the XL and XLT trims and providing more choices for buyers.

In conclusion, while the 2024 Ford F-150 comes with a price increase, it also brings a range of new features, engine options, and trim choices. These additions aim to enhance the overall value and appeal of the F-150 lineup, ensuring that there’s an F-150 for every kind of truck enthusiast, from the budget-conscious to those seeking the ultimate in luxury and performance.