2024 Ford Maverick: A Look at Pricing and Features

2024 Ford Maverick: A Look at Pricing and Features

If you’ve been eyeing the Ford Maverick, you might find the 2024 lineup a bit perplexing, especially when comparing it to the 2023 roster, particularly in terms of powertrain options. Ford’s decision to introduce the more compact Maverick pickup in late 2021 was met with enthusiasm, as it aligns with the trend of welcoming compact trucks. Despite their smaller size, these vehicles are designed to handle the tasks usually associated with bigger trucks, and the Maverick seems to be fulfilling that promise.

The Evolution of the Maverick
When we initially put the 2024 Ford Maverick through its paces, it proved to be just the right amount of truck. Its unibody design, shared with the Hyundai Santa Cruz, struck a balance between size and capability. In 2023, the model received some updates, including the availability of an optional Tremor Off-Road package and new exterior paint colors.

The 2023 Maverick offered two engine choices: a hybrid with a 191-hp 2.5-liter engine and a 250-hp 2.0-liter EcoBoost turbo. However, for the 2024 model year, Ford is streamlining the engine lineup. The 2.0-liter EcoBoost becomes the standard choice, and the hybrid is now available as a $1500 option.

Towing Capacity
One of the essential aspects of a pickup truck is its towing capacity. The 2024 Maverick can tow up to 4000 pounds, which is quite respectable. However, it’s essential to note that most configurations are limited to a 2000-pound towing capacity. Even the Tremor package, which offers some off-road capability, is constrained to 2000 pounds.

Additionally, any Maverick equipped with the optional 2.5-liter hybrid powertrain is also limited to the lower towing capacity. If you want to make the most of the Maverick’s towing capabilities, you’ll need to opt for the 2.0-liter engine and add the 4000-pound Tow package ($745) and all-wheel drive ($2220). This means that while the base price of the Maverick starts at $24,995 for the XL trim, if you want a truck capable of towing 4000 pounds, you’ll have to invest at least $27,690.2024 Ford Maverick

The Base Model: Maverick XL

The entry-level Maverick is the XL trim, and it’s designed to be a no-frills workhorse. It retains a traditional truck appearance with 17-inch steel wheels and black accents on the grille, mirrors, and door and tailgate handles. Inside, you’ll find black-and-gray cloth seats that are manually adjustable in the front, a manual tilt/telescoping black steering wheel, a key ignition, and standard air conditioning.

In terms of modern conveniences, the XL includes cruise control, power windows and locks, a 4.2-inch digital instrument cluster screen, a six-speaker audio system, and an 8-inch touchscreen with Bluetooth connectivity. The standard safety features are relatively basic and include forward collision warning with automatic emergency braking.

The XL trim offers a limited color palette, and the only available option packages are the 4K Towing Package, which boosts towing capacity to 4000 pounds (only available with the EcoBoost engine and AWD), and the Ford Co-Pilot360 Package, bundling lane-centering steering with blind spot monitors and rear cross-traffic alert.2024 Ford Maverick Design


In summary, the 2024 Ford Maverick offers a diverse range of options to cater to different preferences and needs. Whether you’re looking for a no-nonsense work truck or a versatile compact pickup, the Maverick lineup has you covered. Keep in mind that your choice of powertrain and optional packages will greatly impact the pricing and capabilities of your Maverick.2024 Ford Maverick Specs